Live Earth Seeks Carbon Emissions Cut of 90 Percent by 2050

NEW YORK, New York, June 29, 2007 (ENS) – Nine days to go before Live Earth - the global day of music to combat the climate crisis - and everyone on Earth is being asked to take their own personal actions to keep the planet cool. Live Earth is asking everyone to support a 90 percent reduction in emissions of the greenhouse gas carbon dioxide by 2050 and a comprehensive international treaty on global warming by 2009.

On July 7, 2007, Live Earth will stage concerts in New York, London, Sydney, Tokyo, Shanghai, Rio de Janeiro, Johannesburg and Hamburg, and will feature more than 150 of the world's best music acts – a mix of legendary music acts like The Police, Genesis, Bon Jovi and Madonna with the latest headliners like Kanye West, Kelly Clarkson, Black Eyed Peas and Jack Johnson.

Live Earth's 24 hours of music across all seven continents, including Antarctica, will deliver a worldwide call to action and the solutions necessary to answer that call.

From left, former U.S. Vice President Al Gore and Live Earth founder and producer Kevin Wall (Photo courtesy Live Earth)
On Thursday in New York, former U.S. Vice President Al Gore, Live Earth Founder Kevin Wall, and Alliance for Climate Protection CEO Cathy Zoi announced the Live Earth Call to Action – a series of seven commitments that Live Earth is asking people across the globe to make.

Gore said, "If we are going to solve this crisis, we have to commit, and we have to do it now. Live Earth will ask people across the world to commit to changes in their lives and to move other people, communities, companies and governments to reduce our carbon output by 90 percent by 2050 and ensure there's a new, global treaty on climate change by 2009."

"Nations all over the world are making progress in tackling the climate crisis," said Gore. "But too many proposals fall short of the strong, decisive action that's needed. Individual nations alone cannot solve this crisis. The nations of the world must join together as one if we are to succeed."

Live Earth is asking people to commit to making changes at home, at work, while getting around, while shopping, in their communities and to urge changes by their governments.

In New York, Gore, Wall and Zoi all signed Live Earth's 7-point pledge on the climate crisis:

Through its Answer the Call campaign, people can make their commitments and find solutions against the climate crisis at,, or by sending a free text message of "SOS" to 82004.

The names of people making commitments and signing the pledge through their computers or cell phones on July 7 will be shown on the Live Earth website, on the screens at the concerts, and on the global TV broadcasts.

Congressional Democrats Senate Majority Harry Reid and House Speaker Nancy Pelosi were among the first to sign the Live Earth Pledge, which they inked Thursday.

"I am proud to sign this pledge to do my part to solve the climate crisis," said Reid. "By working together on all levels, at home, school, work, and church, we can all play a role in protecting our planet for future generations."

Al Gore and Speaker of the U.S. House of Representatives Nancy Pelosi discuss global warming. (Photo courtesy Office of the Speaker)

"By signing this pledge, I rededicate myself to the prevention of dangerous global warming," Pelosi said. "The climate crisis is as local as our neighborhoods and as global as the planet. We must act swiftly to protect God's creation from dramatic changes that threaten our national security and health, our crops and coastlines, and the very survival of many species on Earth."

"Reducing global warming is also an opportunity to stimulate new and innovative technologies, create new 'green' jobs, and reduce pollutants that are harmful to human health," Pelosi said.

Wall said Live Earth and this pledge will reach a massive global audience through an unprecedented media architecture.

"Live Earth will jump-start an ongoing, global effort that will drive a critical mass of people to stand up and make challenging global warming a priority in their lives.

Lenny Kravits will close the Live Earth Rio show (Photo by José Cruz/ABr courtesy Wikipedia)
On Wednesday, Live Earth announced that Lenny Kravitz will headline the concert to be staged on Copacabana Beach in Rio de Janeiro, Brazil.

Also on the show are Pharrell Williams, Macy Gray, Xuxa, O Rappa, Marcelo D2, Jorge Ben Jor, Jota Quest, Vanessa da Matta, and MV Bill.

Brazil is the only country hosting a Live Earth concert that is entirely free and open to the public, and producers expect the concert will draw over a million people.

Live Earth Rio de Janeiro is supported locally by Banco Itaú and Rio de Janeiro City Hall, as well as the Brazilian Forum of NGOs and Social Movements for the Environment and Development, WWF Brazil, United Nations Development Programme Brazil, Friends of the Earth Brazilian Amazonia, and REBRAF: The Brazilian Agroforestry Network, Live Earth's official local NGO partners.

The concert will be broadcast on TV Globo, Brazil's largest television network and Live Earth's official network for Brazil.

Live Earth is being broadcast on television and radio in more than 100 countries. For example, in the United States, Live Earth will be broadcast on the NBC network, the Spanish language Telemundo network, the Sundance Channel, Bravo, MSNBC, and Universal HD.

The Los Angeles hip-hop group the Black-Eyed Peas will play the show at London's Wembley Stadium. (Photo courtesy Black-Eyed Peas fansite)
In the UK, Live Earth will be carried by the BBC and in Japan, in an unprecedented step, both NHK and Fuji TV will carry the shows. The shows will be broadcast globally by MSN at MSN reaches 465 million unique visitors a month in 21 different languages.

"The climate crisis requires a global solution. Live Earth is using an unprecedented media architecture to reach a global audience," Wall said. "If enough people come together to fight against the climate crisis, corporations and governments will have no choice but to act as well."

Live Earth has produced more than 60 short films, 30 public service announcements featuring stars like Cameron Diaz and Penelope Cruz, and a book, "The Live Earth Global Warming Survival Handbook" by David de Rothschild that was released this week – to serve as lasting media that will echo the Live Earth call to action delivered at the concerts on July 7.

Wall said that after the announcement of Live Earth, people and organizations all over the world asked to host their own events to support the cause, and the "Friends of Live Earth" program was created to support these efforts.

To date, more than 6,000 Friends of Live Earth events have been organized in 109 countries. The events range from small gatherings in homes to public screenings of the Live Earth concerts for thousands of people to multi-day festivals in places ranging from Portland, Oregon to Zurich to Malta, all to be held on July 7.

Visit to participate in the Friends of Live Earth program and to see concert lineups for all of the shows.

From left, Al Gore, actor Robert De Niro, and Kevin Wall at the Tribeca Film Festive in New York in May 2007 (Photo courtesy Live Earth)

"These 6,000 events are just the beginning," Gore said. "If just one person from each event holds one of their own, we've doubled our reach. We think many more people will answer the call and help us spread the message of Live Earth even farther on July 7th and for long afterward."

The Alliance for Climate Protection, Al, Avaaz, Defenders of Wildlife, ICLEI and the Sierra Club have joined with Live Earth to organize Friends of Live Earth events around the world. Evite is encouraging its users to hold Live Earth viewing parties.

"Live Earth is just the beginning of a massive global movement. It will be the first great note in a worldwide song demanding change that will be heard on every continent in every time zone. And we will keep singing this song until meaningful actions are taken by our leaders to halt the climate crisis," Zoi said.

"Post Live Earth, The Alliance for Climate Protection is undertaking a three to five year campaign to educate people from all walks of life that the climate crisis is both critically urgent and something we can solve," said Zoi.

Prior to taking the helm at the Alliance for Climate Protection, Zoi spent more than 20 years in the energy and environmental sector in both the United States and Australia, including stints with environmental organizations, the New South Wales government, and the Clinton-Gore administration. She was group executive director at the Bayard Group in Sydney, Australia, which provides smart metering systems in 30 countries.

For more ENS coverage of the Live Earth concerts see:

Earth's Brightest Stars Play to Cool the Planet

Guide Delivers Live Earth Global Warming Survival Skills

Copyright Environment News Service (ENS) 2007. All rights reserved.