Guide Delivers Live Earth Global Warming Survival Skills

LOS ANGELES, California, June 19, 2007 (ENS) - The Live Earth concerts set for July 7 on all seven continents will bring together more than 100 of the world’s top music acts to educate people about the climate crisis. An official companion guide to staying alive as the temperature rises will hit the bookstore shelves next week.

"The Live Earth Global Warming Survival Handbook" by David de Rothschild offers "77 essential skills to stop climate change - or live through it."

The small format book takes a humorous tone, and features friendly, colorful illustrations, short factoids and estimates of cost, time, effort and impact for each of the 77 skills.

"Green Is the New Black," de Rothschild writes in Skill 59, which covers clothing, fabric and tunes. "You're jamming to your old-school Discman and suddenly that Air Supply song cuts off!" he writes. "Non-rechargeable batteries are so 1983; if you toss them, you're adding mercury, zinc, lithium and cadmium to the landfill."

In Los Angeles to promote the handbook, de Rothschild said there is a need for a book that engages people and informs without being intimidating.

"We're seeing all this conversation in the media around global warming," he told ENS in an interview. "There's a barrage of information, and I still don't think the media does well at empowering individuals about how they can get involved."

David de Rothschild authored the companion handbook to the Live Earth concert series. Photo courtesy David de Rothschild
"If you're in this area, it's easy to think everyone knows everything already, but they don't," he said. "Adults feel intimidated about asking - as adults we're supposed to know. We presume the everyday person on the street should know about global warming, but that's not the case."

De Rothschild says he wants to mainstream the message that everyone can help stabilize the climate. "I'm not a scientist," he said, "just a concerned citizen, passionate about communicating the message to those who don't know."

"Our climatic systems are so complex really, from solar flares to algae in the ocean, there are so many components. Poverty you can see, feel, touch and understand," he said. "It's not that clearcut with the environment."

That's why Live Earth is such a great platform to get the message out, he said. The handbook is aimed at the two billion people who are expected to watch the concerts either live on stage, on TV or on the Internet.

De Rothschild, 28, decided not to go into the family businessses of banking or winemaking. Instead, he is an adventurer, who set a new record for the fastest crossing of the Greenland Icecap in June 2005. Four years ago he became the youngest British person to cross the continent of Antarctica.

He founded Adventure Ecology, an educational and research effort to document and solve environmental problems. Field trips to Ecuador, China and Uzbekistan are on deck for this year's work.

He has founded a naturopathic-ecological education center in New Zealand as well as Sculpt the Future, to work with environmentally disadvantaged communities to raise environmental awareness and create action through education.

On the book tour, de Rothschild is offsetting carbon emissions as much as possible, doing phone interviews, spending just a week in Los Angeles, and making New York his headquarters while he is in the United States.

On July 7, de Rothschild says he will probably watch the concert at Giants Stadium near New York City, although he yearns to be in China for the concert in Shanghai.

Today organizers announced that the Live Earth Shanghai show will feature top mainland, Hong Kong, Taiwan and international artists live on stage on the steps of the Oriental Pearl Tower.

Performing live at the Shanghai show are: Anthony Wong, Eason Chan, Evonne Hsu, Huang Xio Ming, Joey Yung, Sarah Brightman, Soler, Winnie Shin, and 12 Girls Band.

Hong Kong star Eason Chan will perform at Live Earth Shanghai. Photo credit unknown.
Artists from the popular television programs "My Hero" and "My Show" also will perform.

Tickets for Live Earth Shanghai go on sale Wednesday. Additional information is available at www.ticketpro.biz. The ticket hotline service, (8621) 5876 6666, is available Monday to Friday from 10:00am to 6:00pm.

Event organizers encourage all concertgoers to use public transportation to get to the venue.

Live Earth Shanghai is being filmed and broadcast by the Shanghai Media Group. The show will be broadcast live on the Art & Entertainment channel and shown on Dragon TV one week later.

"Live Earth will use the power of music to transcend borders and language and unite the world against the climate crisis on July 7," said Live Earth founder Kevin Wall, CEO of Control Room, the company producing the concerts globally.

"This show will not only engage people in China and Asia, and Shanghai is a world capital that provides us with a global platform," Wall said.

The 24 hour Live Earth concert series will begin in Sydney, Australia and continue across all seven continents with events in Tokyo, Japan; Shanghai, China; Istanbul, Turkey; Johannesburg, South Africa; London, United Kingdom; Hamburg, Germany; Rio de Janeiro, Brazil; and Antarctica before concluding in New York, United States.

Today concert organizers announced more talent for the London show at Wembley Stadium. Metallica, Kasabian, Pussycat Dolls, and Terra Naomi are the final acts to be added to the Live Earth London line-up.

An exclusive download of Metallica’s Live Earth performance is going to be available for a minimal fee immediately after the event finishes. All money raised will benefit four climate charities hand-selected by the band: Sierra Club, The Apollo Alliance, WWF and Rainforest Action Network.

Metallica drummer Lars Ulrich will be on stage at Live Earth London. Photo credit unknown.
Lars Ulrich of Metallica said, "I love my sons. I want them to "inherit the Earth" FOR REAL! We keep waiting for future generations to solve the problems; to invent cleaner technology; to pay the costs - that's the same as passing the buck. I want the buck to stop here, now. I want lawmakers and laws to impose change. Nothing else will keep this world safe for my sons."

Kasabian, whose latest album "Empire" went in at number one in the UK album chart, are joined by Grammy nominated pop sensations the Pussycat Dolls, and Terra Naomi, who wrote the song "Say It’s Possible" after watching former U.S. Vice President Al Gore’s global warming documentary, "An Inconvenient Truth."

As part of a virtual tour from her Los Angeles apartment, Naomi recorded herself on a video camera and posted it on YouTube; it soon found itself on the site’s front page. Within two days, it had amassed over 200,000 views - a figure that now stands at over two million.

As for "The Live Earth Global Warming Survival Handbook," people can find tips from the book on the official Live Earth website, www.liveearth.org.

The book will be on shelves June 26 in the United States and on Amazon.com and July 5 in UK bookstores. Copies will be on sale at Live Earth concert venues.

De Rothschild has partnered with the group chaired by Gore, the Alliance for Climate Protection, and will donate all royalties from the sale of the handbook to the Alliance.

Live Earth marks the beginning of a multi-year campaign led by the Alliance for Climate Protection and other international NGOs to move individuals, corporations and governments to take action to solve global warming.

"The climate crisis affects us all. Live Earth is about uniting all of us to be a part of the solution," Gore said. "Live Earth is taking the unprecedented step of spanning all seven continents to drive this message home."

For more coverage of the Live Earth concert series, including complete show lineups, see the ENS report, "Earth's Brightest Stars Play to Cool the Planet."

Copyright Environment News Service (ENS) 2007. All rights reserved.