All the electricity that powered the jumbo screens, TV cameras, the Black-Eyed Peas halftime show, and stadium lights, heated the food and cooled the beer will be generated by the Sweetwater Wind Farm located in Nolan County, Texas, 228 miles west of Dallas.
The wind power offset is the result of an agreement between between Just Energy, the National Football League and the North Texas Super Bowl XLV Host Committee.
Just Energy will purchase renewable energy certificates on behalf of the Super Bowl to offset all direct and indirect carbon emissions associated with power generation at major Super Bowl XLV venues.
Cowboys Stadium in Arlington, Texas on Super Bowl Sunday, February 6, 2011 (Photo credit unknown)
This includes energy consumed at Cowboys Stadium for the month leading up to Super Bowl XLV, electricity used at National Football League Super Bowl headquarters, the Super Bowl Media Center, the AFC and NFC team hotels, and the electricity used at the NFL Experience Football Theme Park - the largest public event at Super Bowl XLV.
"We're thrilled to be chosen by the NFL to play a key role in the greening of the world's most significant annual sports championship," said Ken Hartwick, chief executive of Just Energy. "Every day we see more organizations and more people becoming greener in their habits. We see this as a powerful opportunity to join the NFL and lead by example before a global audience."
The offset wind energy credits support Duke Energy's wind energy generation at its 585 megawatt Sweetwater wind farm, but the watts that powered the Super Bowl and events may not have come directly from wind energy.
"The National Football League has been committed to incorporating environmental principles into the management of Super Bowl for 17 years," said Jack Groh, director of the National Football League Environmental Program. "Each year we try to reach further in our effort to address the environmental impact of our activities."
Groh said, "Working with JustEnergy this year has allowed us to expand the renewable energy project at Super Bowl to more venues for a longer period of time than ever before in the history of Super Bowl."
Just Energy also provided renewable energy certificates to green the electricity used by Aloha Stadium, host site of the NFL Pro Bowl All Star game in Honolulu on January 30.
Just Energy also helped underwrite an initiative called Super Grow XLV that has planted more than 6,000 trees in 12 communities across North Texas to help offset the impact of Super Bowl events. One of the 12 is Arlington, the location of Cowboys Stadium. The Texas Forest Service has committed to matching community funding toward the initiative up to a total of $50,000.
Copyright Environment News Service (ENS) 2011. All rights reserved.